Add your first brand

The fastest path: paste your website URL and let Pranas auto-fill positioning, competitors, and topics.

Last updated: 2026-05-05

TL;DR — The fastest way is to paste your homepage URL into the dashboard's URL onboarding box. Pranas extracts your brand name, positioning (4 fields), industry, suggested competitors, and prompt topics. You can edit anything before saving. Manual entry is also available via Brands → Add Brand.

Why your brand setup matters more than you think

Everything downstream in Pranas — AI Scans, prompt generation, competitor analysis, perception scoring, gap analysis, the dashboard — keys off your brand record. The accuracy of your positioning (target audience, value proposition, differentiators, category) directly shapes:

Which prompts the prompt generator suggests
Which competitors are auto-detected from scan responses
How perception drivers are interpreted
How gap analysis maps missing concepts to your brand

A sloppy 30-second setup produces sloppy insights for months. A careful 5-minute setup produces meaningful insights from the very first scan. Spend the time here — it pays back.

Two ways to add a brand

From URL (recommended)

On the Dashboard, locate the URL onboarding hero (visible until you've added your first brand).
Paste your most authoritative URL — usually your homepage. Avoid blog posts, landing pages for one campaign, or login pages.
Click Analyze.
Pranas crawls the page and uses AI to extract structured fields. This takes 10–30 seconds.
The Brand Data Preview dialog appears. Review every field, edit anything that's wrong, then click Save.

Manually

Open Brands in the sidebar.
Click Add Brand (top-right).
Fill the form:
- Brand name (required)
- Website URL (required)
- Industry and sub-category
- Positioning fields (4 textareas)
- Country (defaults to your account country)
Click Save.

Manual entry is the right choice for stealth-mode brands, internal tools without a public site, or when the URL crawler is blocked by your CDN.

What Pranas extracts from your URL

Field	What we extract
Brand name	Pulled from `<title>`, OpenGraph tags, and structured data
Logo / favicon	Auto-fetched from `/favicon.ico` and og:image
Industry	AI-classified from page copy
Sub-category	More specific bucket within the industry
Target audience	Who the brand serves (e.g. "B2B sales teams at mid-market companies")
Value proposition	The core promise to that audience
Differentiators	What sets the brand apart from alternatives
Category	The competitive set the brand plays in
Suggested competitors	3–6 likely competitors based on category and positioning
Suggested prompt topics	Initial topic seeds for prompt generation

Everything is editable in the preview dialog. Nothing is locked in until you click Save.

Worked example

A founder runs Acme Feedback, a customer-feedback platform for B2B SaaS. He pastes https://acmefeedback.com into the URL onboarding box. Pranas returns:

Name: Acme Feedback
Industry: SaaS → Customer Experience
Target audience: Product managers and CX leads at B2B SaaS companies
Value proposition: "Turn user feedback into product decisions in days, not quarters"
Differentiators: Real-time AI tagging, native Linear/Jira integration, free starter tier
Category: Customer feedback management
Suggested competitors: Canny, ProductBoard, Pendo, UserVoice, Featurebase

He notices Pendo isn't really a direct competitor for his ICP, removes it, adds Frill instead, then saves. The whole flow took 3 minutes and his first AI Scan now uses a tight, accurate competitor set.

Tips for high-quality extraction

Use your homepage, not /about or /blog/something. Homepages have the densest positioning signal.
If your homepage is sparse (single hero + waitlist form), use a richer page like /product or /how-it-works.
Bot-blocking CDNs: If Cloudflare, AWS WAF, or Akamai is blocking our crawler, you'll see an error. Either temporarily allow the Pranas user-agent (PranasBot/1.0) or switch to manual entry.
JavaScript-only sites: We render pages headlessly, so SPAs work — but if your site relies on user interaction to reveal copy, the extraction will be thin.
Multilingual sites: Use the English version of your homepage if available; positioning extraction is strongest in English.

Edge cases & gotchas

Plan brand limits apply: Free = 1 brand, Starter = 3, Growth = 5, Pro = 10. If you're on Free and try to add a second brand, you'll see an upgrade prompt. See Brand limits by plan.
Parent–child hierarchy: If your brand is a sub-brand of a larger parent (e.g. Instagram under Meta), set this up after creation. See Parent–child brand hierarchy.
Country scoping: Each brand has a country. This affects which scans, competitors, and search-volume data the brand sees. See Country scoping.
Re-running URL extraction: You can re-extract from a brand's edit screen if your website has changed significantly. This won't overwrite your manual edits unless you confirm.

Troubleshooting

Symptom	Likely cause	Fix
"Could not fetch URL"	Site blocks bots or returns non-200	Try a different page, or use manual entry
Extraction is empty / wrong	Page is mostly images, JS-gated, or behind login	Use a richer page, or fill manually
"Brand limit reached"	You've hit your plan's brand cap	Upgrade plan, or archive an unused brand
Competitors look generic	Category was misclassified	Edit the category, then click Re-suggest competitors

Still need help?

Email contact@pranas.co — share the URL you tried and a screenshot of the error if any.