Brand limits by plan

Free 1 · Starter 3 · Growth 5 · Pro 10. Existing over-limit brands are grandfathered.

Last updated: 2026-05-05

TL;DR — Free includes 1 brand. Enterprise (from $995/month) includes a custom number of brands and markets; agencies can ask about partner terms. If you already have more brands than your plan allows, existing brands are grandfathered.

Why brand limits exist

Each brand in Pranas spawns its own ecosystem: prompts, scans, perception analyses, recommendations, and historical time-series. That ecosystem consumes both compute (AI Scan executions, perception runs, audit crawls) and storage (results, sources, snapshots). Plan tiers reflect the realistic cost of supporting that workload at each price point.

Limits also keep teams disciplined. A small marketing team running 8 brands tends to spread thin and produce shallow insights for each; capping brands at 3 on Starter encourages focus on the brands that actually drive revenue.

The plan grid

Existing self-serve paid plans keep their current brand limits. For Enterprise or partner terms, see the Pricing page or email contact@pranas.co.

How limits are enforced

Brand limits are enforced on the frontend at the moment you click Add Brand. The <AddBrandButton> checks your current brand count against your plan's limit:

• Under the limit: button is enabled, opens the brand form.
• At or over the limit: button shows an upgrade dialog with your current count, your plan's cap, and a one-click path to upgrade.

The check runs whenever the button is rendered, so newly archived brands (which don't count toward the limit) immediately free up a slot.

Grandfathering

If your account already had more brands than your current plan's limit, those brands are grandfathered:

• You keep full access to every existing brand — scans, dashboards, results, perception, sources, audits.
• You cannot add a new brand until you're under the limit (e.g. by archiving brands you don't need).
• No data is lost or hidden by the limit.

This usually happens in two scenarios:

1. Plan downgrade: you were on Pro (10 brands) with 7 brands, downgraded to Starter (3 brands). All 7 stay accessible. To add an 8th, you'd need to upgrade back, or archive 5+ brands.
2. Limits changed: if Pranas tightens limits (rare), existing accounts are grandfathered to avoid breaking workflows.

Worked example

A two-person agency manages 4 client brands on the Starter plan (limit: 3). They were grandfathered when limits changed. Their dashboard works fine for all 4 — but a new client wants to onboard. Options:

1. Upgrade to Growth (limit 5): pay the difference, get 1 more brand slot.
2. Archive an inactive client: free up a slot without upgrading. Historical data preserved.
3. Stay put: defer the new client until they're sure of the engagement.

They pick option 1: Growth gives them headroom for two more onboardings without re-upgrading.

How to upgrade

1. Open Account (avatar menu, top-right).
2. Click the Billing tab.
3. Click Upgrade plan on the tier you want.
4. You'll be redirected to Stripe to complete checkout.
5. Once payment confirms, your new brand limit is live within seconds.

See Plans overview for full plan details, including credits, model access, and team seats.

Edge cases & gotchas

• Archiving frees a slot immediately — no waiting period.
• Trial → paid plan: if your trial includes 1 brand and you upgrade to Starter, your existing brand is preserved and you can add 2 more.
• Mid-cycle upgrades are pro-rated by Stripe — no surprise charges.
• Mid-cycle downgrades take effect at the next billing cycle. Until then, you keep your higher limit.
• Archived brands don't count toward the limit — even on Free.
• Custom plans / Enterprise: limits are negotiated and may be higher or unlimited.

Troubleshooting

Related articles

• Manage your brands
• Plans overview
• Credits per scan
• Add your first brand

Still need help?

Email contact@pranas.co with your account email and we'll review your plan and brand allocation.