Manage your brands

Edit, archive, and switch the active brand.

Last updated: 2026-05-05

TL;DR — Switch the active brand from the sidebar selector — every page rescopes instantly. Edit a brand from Brands → ⋯ → Edit; changes only affect future scans. Archive (don't delete) to hide a brand while preserving all historical data.

Why brand management matters

Your brand record is the anchor for every metric in Pranas. Switching the active brand changes what the dashboard, perception analysis, sources, audit, and Action Center display. Editing a brand reshapes how new scans are generated and interpreted. Archiving cleanly hides retired brands without destroying months of historical insights. Getting these three actions right keeps your workspace fast, accurate, and uncluttered.

Switch the active brand

1. Open the brand selector in the sidebar (top-left, below your account avatar).
2. Click any brand to switch.
3. Every page in the app — Dashboard, Brand Perception, Sources, AI Search Audit, Action Center, Content Studio — rescopes immediately to the newly selected brand. URLs persist, so you stay on the same logical page.

The active brand is also remembered across sessions (stored in your browser). If you log in from a new device, the most recently used brand is selected by default.

Edit a brand

1. Go to Brands in the sidebar.
2. Find the brand row, click the ⋯ menu, choose Edit.
3. The Brand Form opens with all editable fields:
   • Brand name, website URL
   • Industry, sub-category, country
   • Positioning — target audience, value proposition, differentiators, category
   • Parent brand (for sub-brands; see Parent–child hierarchy)
   • Aliases — alternative spellings or product names that should count as your brand
4. Edit any field, click Save.

Important: edits apply to future scans only. Historical scan results are not retroactively re-interpreted. If you want updated analytics with new positioning, run a fresh scan.

Brand aliases — why they matter

Aliases tell Pranas which strings in an AI response should count as a mention of your brand. Examples:

• Acme Inc. → aliases: "Acme", "Acme Software", "AcmeCo"
• Instagram → aliases: "IG", "Insta"
• Google Search Console → aliases: "GSC", "Search Console"

Without aliases, a model saying "AcmeCo is a great option" wouldn't count as a mention of Acme Inc. — and your visibility score would understate reality. Pranas pre-loads common aliases for major brands; for everything else, add yours manually.

Archive a brand

1. Go to Brands, click ⋯ → Archive.
2. Confirm the action.
3. The brand disappears from the sidebar selector and dashboards but all historical scan data, results, perception analyses, and recommendations are preserved.
4. To restore: go to Brands, toggle Show archived, click ⋯ → Restore.

Archived brands don't count toward your plan brand limit. This is the right action when:

• A product line is sunset
• A client engagement ends
• You want to reduce sidebar clutter without losing data

There is no hard delete in the UI. If you genuinely need data permanently removed (e.g. for GDPR right-to-erasure), email contact@pranas.co.

Worked example

Maya's company rebrands from "Acme Feedback" to "Acme Voice". She:

1. Edits the existing brand: name → "Acme Voice", adds "Acme Feedback" as an alias so historical mentions still count, updates the value proposition.
2. Saves.
3. Runs a fresh scan to refresh dashboard analytics with the new positioning.

Six months later, the company sunsets a separate brand "Acme Lite". She archives it from Brands → ⋯ → Archive. All Acme Lite scan history is retained for compliance, but the sidebar is cleaner.

Edge cases & gotchas

• Active brand archived: if you archive your currently active brand, Pranas auto-switches to the next available brand. If none, you'll see the empty state with an Add Brand CTA.
• Editing the URL: changing a brand's website doesn't re-extract positioning automatically. Use the Re-extract from URL button if you want to refresh.
• Country change: changing a brand's country does not re-tag historical scan data with the new country. Future scans will use the new country.
• Removing aliases: doesn't retroactively un-count past mentions, but future scans will exclude them.
• Plan downgrade with too many brands: existing brands are grandfathered (you keep them). You just can't add new ones until you're under the limit. See Brand limits by plan.

Troubleshooting

Related articles

• Add your first brand
• Parent–child brand hierarchy
• Manage competitors
• Country scoping
• Brand limits by plan

Still need help?

Email contact@pranas.co with the brand slug and the action you're trying to perform.