How credits work
Credits power AI Scans, Brand Perception, Audits, and Copilot.
Last updated: 2026-05-05
The $1 = 1 credit rule
Pranas uses a strict $1 = 1 credit ratio so cost is always predictable. Every AI-powered action — running a scan, generating prompts, computing perception, drafting content — consumes credits in proportion to what it costs us to operate.
Two credit pools
| Pool | Refreshes | Used first? |
|---|---|---|
| Plan credits | Every billing cycle | ✅ Yes |
| Top-up credits | Never expire | After plan credits |
The system automatically draws from plan credits first so your top-ups are preserved for spikes.
What consumes credits
| Action | Approx. cost |
|---|---|
| 1 prompt × 1 model in an AI Scan | Varies by model (cheap → mid → premium) |
| Brand Perception analysis | Mid |
| Gap analysis | Mid |
| AI Search Audit | Mid (1/hour limit) |
| Content Studio draft | Mid–high |
| Copilot tool execution | Same as the underlying tool |
Lighter models (Gemini Flash Lite, GPT-5 Nano) cost a fraction of premium models (GPT-5, Claude Opus, Gemini 3 Pro).
Web-grounded GPT models cost more. GPT-5, GPT-5 Mini and GPT-5 Nano now run live web searches before answering — that gives you results matching what real ChatGPT users see, but each scan costs more credits than a training-only model like Gemini. The estimated cost shown in the scan dialog already reflects this.
What does NOT consume credits
- Browsing dashboards, reports, history
- Editing brands, prompts, competitors
- Exports (CSV, PDF)
- Copilot chat without tool calls
Hitting zero
When your balance reaches 0, scan execution is blocked immediately — no grace period. Top up from Account → Plan & Credits → Top Up, or upgrade your plan, and execution resumes within seconds.
Forecasting
Before you launch a big scan, the dialog shows the estimated credit cost based on the prompts × models you've selected. You can deselect models or trim prompts to fit your budget.